Farsh-e-Feroza Beige Rug by Venus Irani – 700 Reeds Collection
Available at Iqbalcarpets

A Statement of Persian Elegance in Contemporary Tones

At Iqbalcarpets, we proudly present the Farsh-e-Feroza Beige Rug by Venus Irani—part of the distinguished 700 Reeds Collection. Designed to evoke the timeless beauty of traditional Persian weaving, this rug is a perfect harmony of heritage design and modern sophistication. Its soft beige tones, ornate patterns, and detailed craftsmanship make it a graceful centerpiece for formal living rooms, drawing areas, or refined office interiors.

Whether you’re furnishing a new home or enriching an existing space, this rug brings depth, culture, and quiet luxury to your floors.

Persian-Inspired Design with Modern Appeal

The Farsh-e-Feroza rug features a classic medallion layout, surrounded by an intricate floral border and detailed corner motifs. This style, deeply rooted in Persian rug tradition, adds structure and elegance to a space without overwhelming the eye. The beige background is beautifully accented by subtle shades of ivory, sand, muted gold, and soft blues, resulting in a calming palette that enhances both traditional and contemporary décor.

It is the perfect rug for those who appreciate artistry and craftsmanship, but also desire something versatile enough to complement neutral interiors or soft color schemes.

Crafted with Precision: 700 Reeds Density

What sets this rug apart is its dense construction. Made with a 700 reeds count—a high-quality standard in machine-woven Persian-style rugs—the Farsh-e-Feroza Beige Rug boasts fine detailing and a smooth, elegant texture. Each reed represents a vertical yarn in the weaving process, and a higher count indicates more intricate design capability and a softer finish.

The dense weave offers durability while preserving the ornate design, allowing it to withstand foot traffic in active households or formal spaces alike.

Luxurious Texture and Practical Durability

Woven using heat-set polypropylene yarns, the rug offers a luxurious, wool-like feel that is soft to the touch yet highly resilient. This material is known for its colorfastness, stain resistance, and easy maintenance—making it ideal for busy households that still want an air of sophistication in their interiors.

The medium pile height delivers a comfortable surface underfoot without compromising the clarity of the rug’s pattern. It also makes vacuuming simple and prevents the rug from flattening or matting with regular use.

Timeless Beige Tones to Suit Any Room

The beige color base of the Farsh-e-Feroza rug gives it a warm and welcoming presence, making it suitable for living rooms, dining spaces, home offices, or master bedrooms. The soft, neutral tones provide an excellent backdrop for a variety of furnishings—whether you favor dark wood, modern metals, or upholstered seating.

This rug creates a calming balance in colorful interiors and brings elegance and refinement to minimalist, neutral palettes. It works equally well as a subtle complement or a quiet focal point in any room.

Easy Care and Maintenance

Although the Farsh-e-Feroza rug looks and feels like a high-maintenance heirloom, it is designed for practical use in modern homes. It resists common household stains and dirt, and it retains its color and detail even after years of use. Routine care includes regular vacuuming and spot cleaning with a damp cloth and mild detergent.

Its jute backing provides structural support while allowing for flexibility, making it suitable for placement over both hard flooring and carpets. For added grip and comfort, we recommend using a rug pad underneath.

Why Choose Farsh-e-Feroza from Iqbalcarpets?

At Iqbalcarpets, we specialize in offering handpicked collections that combine elegance, practicality, and exceptional value. The Farsh-e-Feroza Beige Rug by Venus Irani is one such piece—chosen for its premium construction, timeless design, and ease of care. As a retailer, we are committed to helping our customers find floor coverings that elevate their interiors while fitting seamlessly into everyday life.

Transform your home with the beauty of Persian tradition, updated for the modern world—exclusively available through Iqbalcarpets.